What’s organ donation got to do with Macy’s?When driving health behavior change, think Macy’s
“I was recently honored to be an invited keynote speaker at Donate Life America’s annual national conference. As a researcher, who cares a lot about spreading the word, I do a considerable amount of public speaking. Public crying, however, is something I get to do far less often. The exception was in Indianapolis, as the Donate Life America (DLA) conference. DLA is tasked with the sacred mission of promoting organ donations, so I sat there before my talk as the mike was passed around and DLA employees from so many states introduced themselves and their connection – some were living donors, some recipients, some had family members who received a donation, and others with related to donors. I was crying, emotionally overwhelmed, knowing that, by this single talk, I could perhaps help make the biggest difference ever in my career.
How can I, a decision scientist, help motivate people sign up as potential donors? The problem with organ donation, as with other domains of behavior change, is that there is no immediate cause to action. Even if you have a positive attitude toward the topic, this does not mean you’ll necessarily act upon it.
Category Archives: Organ donation
Facebook’s decision to give its users the option of adding their organ donor status to their timeline, along with facilitating user’s registration as an organ donor, may prove to save thousands of lives. According to a June 18, 2013 article in the American Journal of Transplantation. ” Andrew Cameron, MD, PhD, of The Johns Hopkins University School of Medicine in Baltimore, and his colleagues wondered whether social media could be used to reach more of the population and motivate them to become donors upon their death. Collaborating with Facebook, the Timeline platform on the social media site was altered to let users change their profile status to indicate “organ donor.” When they did so, they were given a link to their official state donor registry, and a message was sent to their friends informing them of their new status. Their friends then had the opportunity to change their own status as well and to keep the message going.
When the investigators looked at the online registration activity in state registries for the weeks following Facebook’s organ donor initiative, they saw a large spike in donor registration in all states. On the first day of the initiative, there were 13,054 new online registrations, representing a 21.1-fold increase over the baseline average of 616 registrations. This first-day effect ranged from 6.9-fold in Michigan to 108.9-fold in Georgia. Registration rates remained elevated in the following 12 days. ” Please help keep the “virality” of this social media tool by doing your part.
Need help on using this aspect of Facebook?
Share Your Organ Donor Status
Make it Official
You can officially register as an organ donor with the appropriate registry online. Learn more.
How do I share that I’m an organ donor on Facebook?.
You can share that you’re an organ donor from your timeline. Here’s how:
1.Click Life Event at the top of your timeline
2.Select Health & Wellness
3.Select Organ Donor
4.Select your audience and click Save
Note: This feature is only available in some countries.
If you’re not officially registered as an organ donor, sign up with the appropriate registry
Take a moment to read Organ, Eye and Tissue donation for Persons 50 and over. This informative brochure put out by U.S. Department of Health and Human Services Health Resources and Services Administration (April 2012) tells many inspiring studies including the story of Carlton Blackburn who became the nation’s oldest organ donor just 9 days shy of his 93rd birthday. This brochures answers many misconceptions about age as a factor in organ donation. Are you ready to sign up to donate today?
Call 1.866.99DONATE (993.6628) to register in your state.